Journal

Urban rebranding: case study of Scarborough, a renaissance town

Francesca Pert


Scarborough has come a long way since 2001 when it was chosen to be part of Yorkshire Forward's Renaissance Towns Initiative. In 2009, the seaside town was voted the most enterprising place in Europe. This article suggests how Scarborough could be used as a case study for urban rebranding.

Published: 19 Sep 2010

Volume: 35

Issue number: 3, pp. 100-102
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Urban rebranding: case study of Scarborough, a renaissance town