Want to develop your subject knowledge? Join us for our half-termly academic lunchtime lecture. If you can’t make it ‘live’, sign up and get access to the recording which you can also share with your students.

This CPD will run as a 30 minute webinar followed by a 15 minute Q&A - 6 October 12.30 to 13.15 

Join this webinar with Q&A led by Dr Charlene Rose on 'Mapping McDonalds'

Join Dr Charlene Rose for Mapping McDonalds, this presentation takes a journey around the world with McDonald’s, exploring the development of its global brand, the ways in which its identity is adapted across different markets, and, in some cases, its complete absence. Through this exploration, it considers how a highly standardised corporate entity can operate within such diverse cultural, economic and social environments.